Hashtag Marketing 101

Teacher

Boost Your Online Presence Using Focused Hashtag Strategies

Learn the strategies for using hashtags in your marketing using the same methods Vicky Wu has been using in the marketing of hundreds of businesses. This 15-minute course will walk you through the basics you need to understand to begin developing your hashtag strategy.

We all know hashtags, but did you know there is a distinct difference between how you use hashtags personally, and how you should be using them in your business marketing to be most effective? This is true whether you’re marketing a small business you run on the side, or a large corporation.

In this training, we will go over some of the reasons WHY you should be using hashtags for your marketing, and an overview of which platforms they can be used on.

Optimizing your hashtag use for your business can be very easy once you have a strategy in place, and can be done:

Without spending a lot of time
Without spending a lot of money
Without randomly adding hashtags to your post without a strategy

This training is right for you if:

You already use social media platforms
Either you’ve seen hashtags in use or even tried using them yourself
You want to begin to use hashtags efficiently and effectively to market yourself or your business

In this class, you will learn:

Hashtag history
Why to use hashtags in your business social media marketing
#Avoiding #the #overuse #of #hashtags #which #can #be #annoying
The availability of resources for hashtag use
Brand hashtags
Campaign hashtags
Trending hashtags – finding and using
Hashtag best practices
Platform-specific hashtag use
Using hashtag tools – a how-to walk through of using some of my favorite free tools
Plus how I put all of the strategies together

Course Features

Lectures 22
Quizzes 0
Students 41
Certificate No
Assessments Yes

Overview

3
- Lecture1.1
  
  Introduction
- Lecture1.2
  
  History of Hashtags
- Lecture1.3
  
  Why You Should Use Hashtags in Your Marketing
Hashtag Use, Overuse

2
- Lecture2.1
  
  Hashtag Use on Various Platforms
- Lecture2.2
  
  Problems With Hashtag Overuse
Getting Started

2
- Lecture3.1
  
  Starting Your Hashtag Document
- Lecture3.2
  
  Quick Quiz
Type and Categories of Hashtags

6
- Lecture4.1
  
  Brand Hashtag Overview
- Lecture4.2
  
  Campaign Hashtag Overview
- Lecture4.3
  
  Content Hashtag Types
- Lecture4.4
  
  Finding Trending Hashtags
- Lecture4.5
  
  Using Trending Hashtags
- Lecture4.6
  
  Continue Your Hashtag Document
Hashtag Best Practices

2
- Lecture5.1
  
  Hashtag Best Practices
- Lecture5.2
  
  Facebook Hashtag Best Practices
Hashtag Tools

5
- Lecture6.1
  
  Sprout Social
- Lecture6.2
  
  Twitonomy
- Lecture6.3
  
  Hashtagifyme
- Lecture6.4
  
  Ritetag
- Lecture6.5
  
  Hootsuite
How We Put it All Together

2
- Lecture7.1
  
  Swipe Our Strategy
- Lecture7.2
  
  Finishing Your Strategy Document

Vicky Wu

Focus strategically. Implement effectively. I help businesses clear away the confusion and clutter of digital and traditional marketing to laser-focus on strategies that result in growth.

My passion for marketing began before I even knew what it was. As a young artist, by 7 or 8 one of my favorite things was to create elaborate amusement parks on paper; each with their own theme that might be something as silly as stuffed animals or vegetables. I would sketch related rides, develop a story about the park, name everything, and create ads. I thought I was just having fun; looking back now I realize I was building branding & marketing plans.

Since then I've worked with companies in numerous industries, of all sizes, from global organizations to nonprofits, entrepreneurs, and everything in between. Along the way have learned best practices and those golden marketing tactics that work no matter the organization size or budget.

My passion is helping entrepreneurs & SMBs develop streamlined, focused marketing strategies that are easy to replicate, save resources of time and money, and offer a great ROI. I take best strategies and practices from the big guys, translated into easy-to-replicate programs for entrepreneurs and small businesses, especially startups, who may have limited budget.

From being Chief Marketing Officer of a $3.5 billion business with nine companies under the corporate umbrella, to owning and running my own businesses, I understand the marketing world inside out. I know how the systems can and should work together to streamline marketing processes.

My company serves as the in-house Marketing Department for SMBs, and solves the problem of small businesses who need the ease and expertise of their own in-house marketing department, but don't have the budget to justify full-time marketing staff.