DIY WordPress Website
Revised for 2021
Having a website is critical to your business, and I don’t believe that it should come with a ridiculous pricetag or be so confusing that you want to tear your hair out.
Having your own website is the only place that you have full control over the narrative of what is being said about your company. You can’t rely upon third-party platforms, such as social media or even third-party web platforms where someone else is in control over what you can do and say.
I have some horror stories about what can happen … I won’t get into those here, you can find some of them on my YouTube channel. You also can’t always rely upon just outsourcing it to the cheapest person who is usually overseas … I actually get a LOT of my clients from entrepreneurs who already paid someone hundreds and maybe thousands of dollars to have a website built, only to be SO disappointed with unfinished websites with bad design, worse grammar, that actually makes their business look less professional that if they had done something really simple themselves.
I’m Vicky Wu with Vicky Wu Marketing. I bring my 30 years of marketing experience spanning Fortune 500 companies and as a Chief Marketing Officer, and combine it with the budget hacks I implemented while marketing for nonprofits and thousands of entrepreneurs to provide you easy process and strategies to help you focus your marketing to get you on the road to grow to 7-figures and beyond.
I’ve also been building websites for about two decades, so I know what I’m doing – and I’ve already made the mistakes and know what you need to do to avoid those. Plus, with an understanding of high-level marketing and how every piece of your online presence needs to work together, I know what needs to go into a website for a holistic approach to your business, and I’ve already established best practices to make it easy.
That’s why I’m bringing you this DIY Website course where you can design your own website that helps you grow your business – with a cost SO much less than what you would pay to have pretty much anyone design a website for you. Through our video-based training, plus access to our student forums to ask your questions and get them answered along the way, my team will be with you to help you build your own website that is designed to provide an amazing online presence plus convert visitors into customers.
The platform we use is WordPress, and there are reasons: since the software is open source (ie FREE), and the hosting is purchased and owned by you, it’s the best way to insure that you always have that full control by not placing your website into a third-party platform. It’s also an industry standard, used by hundreds of thousands of businesses around the globe, with super easy ability to extend functionality so that your website can actually help you get things done.
From buying your domain name, setting up your hosting, installing a theme and plugins, strategizing what pieces of functionality you want to include, copywriting designed to convert, custom design including images and branding, basic CSS, adding ecommerce and so much more, we are with you every step showing you exactly how to do it.
I’m not going to lie … building a website requires work. And you’re going to have to work in this course. It’s not the type of course that you will run through in one day and be done … because that isn’t what will get your website built and a beautiful, converting site that best represents your business. But it’s SO much easier when you have it very simply laid out for you, and you can work through exactly what you need to do, and on the schedule that works best for you.
The best thing about this course – beyond all of the support built in – if at some point you get into it and decide that the heavy lifting required to complete a website is just too much to put on your plate right now, you can apply the full price that you paid for the course as a discount off of our done-for-you website services. Or, if along the way you need something in-between the DIY and done-for-you options, you can access student-only discount rates for hourly one-on-one website support.
You’ll finish the course with a professional, custom branded, appealing and converting website that you can be proud to showcase and be confident that is reflecting you and your business the right way.
I know there’s a long list of lessons here. Don’t let that overwhelm you, because most teach you what you need to know in just a few minutes. And you need all of these pieces to set up your website – so just imagine if you didn’t have us to help walk you through it!
Are you ready to make a better website?
- Lectures 56
- Quizzes 3
- Duration 50 hours
- Skill level All levels
- Language English
- Students 0
- Certificate No
- Assessments Self
Start Here - The Most Important Part
- The most important thing you need to know for this course ****
- Setting up internal processes – how to organize all your web stuff
- Setting up a “webmaster” email and Password Storage (recommended)
- The 16 Mistakes Entrepreneurs Make on Their DIY Websites
- Quiz: Most Common Mistakes Entrepreneurs Make on Their DIY Websites
Domain and Hosting
Basic WordPress Settings
Recommended and Optional Plugins - Installation and Setup
Installing Analytics, Pixels, and Other Stuff You Need
General Design Best Practices
Initial Design Customization
Pages and Posts - Overview
Your Front Page - the Most Important Page on your Website
Your About Page - More Than a Boring Bio
Adding Services - Your First Offer
Lead Generation Capability
Blog & Content
Adding Extra Functionality
Adding eCommerce with WooCommerce
Adding Online Courses
Integrating Favorite Third-Party Apps