Set Up a Basic and Highly Effective Marketing Funnel

Teacher

Learn The Basic Concepts of a Marketing Funnel & How It All Fits Together!

Learn the most common mistakes that can cost your business new customers – and how to avoid them.

I’m taking years of experience helping businesses develop their marketing and sales funnels and boiling it all down to the basic pieces you need to know before you begin developing your own.

When I was beginning to set up my own very first marketing and sales funnel, I knew there were probably pieces missing. I also knew I had a lot of pieces that could be used in different places, but I wanted a simple explanation of how to put it all of my pieces together.

So I did a lot of research and testing, the results of which is what I’m going to be sharing with you.

This short training gives you an overview of a standard marketing funnel setup so that you can understand the steps of the process and begin planning your lead generation system.

This training is for you if

You’re a business owner and want to know how all the segments of a funnel fit together,
You don’t even know where to start,
You already have a basic funnel in place but want to understand more to be able to improve it, or
You want to make sure you aren’t wasting time, effort or money in any of the segments or pieces

What you will learn

The different segments of the basic sales process and how they coordinate into a sales or marketing funnel,
Specific tactics and tips you can use for each segment,
How efforts you are already doing can fit together into a successful funnel, and
The pieces that most businesses miss that can make their funnel ineffective and result in lost time, money and sales

RESOURCES:

As promised in the video, you can access some of my most-sought-after PDFs for marketing funnels:

These include:

Plugging the Leaks in Your Marketing Funnel
12 Ways to Optimize Your Full Funnel
My Favorite Funnel Resources – outlines free and low-cost options for several parts of your funnel
Webinar Training Notes – if you want to use a note sheet with easy fill-in-the-blank sections

Course Features

Lectures 15
Quizzes 0
Duration 10 week
Students 41
Certificate No
Assessments Yes

Introduction 4
- Lecture1.1
  
  01 Overview and Welcome
- Lecture1.2
  
  02 This Course is Right for You If …
- Lecture1.3
  
  03 What You Will Learn
- Lecture1.4
  
  04 Why You Need to Understand This Information
Existing Gap Analysis 1
- Lecture2.1
  
  05 What Are You Missing? Where Are Your Gaps?
Funnel Stages 3
- Lecture3.1
  
  07 The Pieces of a Funnel
- Lecture3.2
  
  08 The Funnel Flow and How Customers Self-Select
- Lecture3.3
  
  09 Why You Shouldn’t Quit Too Soon
Explanation of Each Stage and How They Flow Together 4
- Lecture4.1
  
  10 Interest State – Don’t Leave Money on the Table
- Lecture4.2
  
  11 Desire State – Client is Checking Your Competition
- Lecture4.3
  
  12 Action Stage – Client is Ready to Buy
- Lecture4.4
  
  13 Tactics for Different Strategies
Tactics and Best Practices for Different Stages 3
- Lecture5.1
  
  14 Recap and Discussion
- Lecture5.2
  
  15 Strategy Session
- Lecture5.3
  
  16 Resources

Vicky Wu

Focus strategically. Implement effectively. I help businesses clear away the confusion and clutter of digital and traditional marketing to laser-focus on strategies that result in growth.

My passion for marketing began before I even knew what it was. As a young artist, by 7 or 8 one of my favorite things was to create elaborate amusement parks on paper; each with their own theme that might be something as silly as stuffed animals or vegetables. I would sketch related rides, develop a story about the park, name everything, and create ads. I thought I was just having fun; looking back now I realize I was building branding & marketing plans.

Since then I've worked with companies in numerous industries, of all sizes, from global organizations to nonprofits, entrepreneurs, and everything in between. Along the way have learned best practices and those golden marketing tactics that work no matter the organization size or budget.

My passion is helping entrepreneurs & SMBs develop streamlined, focused marketing strategies that are easy to replicate, save resources of time and money, and offer a great ROI. I take best strategies and practices from the big guys, translated into easy-to-replicate programs for entrepreneurs and small businesses, especially startups, who may have limited budget.

From being Chief Marketing Officer of a $3.5 billion business with nine companies under the corporate umbrella, to owning and running my own businesses, I understand the marketing world inside out. I know how the systems can and should work together to streamline marketing processes.

My company serves as the in-house Marketing Department for SMBs, and solves the problem of small businesses who need the ease and expertise of their own in-house marketing department, but don't have the budget to justify full-time marketing staff.